BuzzSumo 6. Seed keywords are the starting point of your keyword research process. ”. Go through the list and pick out the keywords you think are relevant to your site. Enter a few keywords, then hit “By pages” in the “Traffic share” section on the left menu. 6. Next, you should analyze your competitors’ link growth and collect data about how many referring domains they get per month. Checking if the backlink is in the index immediately after you get it is vital. Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. 1. Create the content. 3. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. Includes keyword research for YouTube, Amazon, and Bing. SE Ranking’s pricing policy is generous and flexible. Learn how to use Ahrefs for SEO and to get more traffic to your website. Ahrefs is a tool that allows users to research competitor keywords and track competitor rankings in search engines. Filter for results where the referring page URL contains “podcast,” “episode,” or “interview”. It is an SEO tool that provides competitive insights and keyword research data to help businesses improve their online marketing strategies. SEMrush’s features include keyword research, site. However, not every similar. Brainstorm “seed” keywords. At least according to this test, their support looks to be responsive and helpful. That said, Ahrefs is also one of the top Moz alternatives for keyword research, technical site audits and competitor content analysis. Every keyword research tool asks for a seed keyword, which it then uses to generate a huge list of keyword ideas (more on that shortly). Ahrefs proves once again that it is the best tool for keyword research. Enter a URL below to check the number of backlinks you have, anchor text, and more. Matches core Ahrefs features. With Ahrefs, you can identify competitor websites with high authority and relevance in your. Ahrefs sets itself apart from competitors like Moz and SEMrush with its powerful keyword research capabilities, comprehensive backlink analysis features, and advanced content discovery tools. It empowers you to make informed decisions, refine your own SEO game plan, and ultimately, outshine. The purpose of the competitor research is to find which keywords generate. Then, take the information you learn from Keyword Planner and use Google Trends to fill in some blanks. Ahrefs’ Site Explorer. Raven Tools. Ubersuggest is one of the best free competitor keyword research tool that helps you find more than 100 long-tail keywords in a few minutes. They have a huge keyword database with 19. The first is with Google Search Console. Identify your competitors It’s very important to know WHO you are competing with. With the help of Joshua Hardwick, Ahrefs’ head of content, we picked three articles and disavowed all links to these pages for a month, thus removing the value of the external links. Immediate Competitors. Moz Pro. Get 7 days of full access to all toolkits. com received 31% of traffic share, a 14% lead over its closest competitor realtor. BrightEdge. In the second left sidebar that now appears, click “Parent Topics. One of the first steps to target your audience is to find out what they are searching for and how you can rank for those queries. 2. Even many people even say that if Google's bot is No. “Doing competitive research gives you a complete picture of your prospects' options and how the competitors are communicating in their landing pages, keywords, and ad copy. It shows you an accurate picture of your competitors’ traffic, traffic sources, top organic keywords, top paid keywords, and other important data points. competitor research; Ahrefs User Interface and Ease of Use. Keyword research is an essential part of SEO, and Ahrefs is a powerful tool that can help you conduct effective keyword research. Answer a few questions to help the Ahrefs community. Surfer. Serpstat. Quality backlinks can help you outrank your competitors and get you additional referrer traffic. . They’ve both been around for years and are loaded with lots of fantastic features that every. 7% of cases (3 out of 31). 5 penny more than Ahrefs Lite. Google Trends Keto Diet 1. Cancel anytime. Ahrefs has built a reputation as a robust SEO software, and one which is particularly solid for backlink analysis and keyword research purposes. Ahrefs. com. BrightEdge. It’s 100% focused on backlinks. Enter your competitor’s domain into Ahrefs research tools, and you’ll get a list of pages that send them the most traffic from Google, along with the keywords they. It helps users put together a dashboard of automatically-compiled and organized competitor updates so brands can always be in-the-know on what their competitors are doing. For example, the Pro version of SEMrush costs $ 99. Now, it’s time to put Ahrefs to the test. Try Ahrefs SEO tools provides premium SEO tools for keywor. 3. A wide range of features, including SEO optimization, competitor research, Google Ads, and more, make it a valuable tool for businesses of all sizes to improve marketing performance. If you’re a beginner and want to get a feel of keyword research tools, give it a try. Even though backlinks tracking is pretty much equal , and Moz has the upper hand when it comes to on-page SEO , it, unfortunately, isn’t enough to sway us in their favor. Ubersuggest has a free version that is useful. By thoroughly analyzing your competitors, you can gain valuable insights and uncover untapped opportunities. Price . Serpstat. 2 in the world. Just like many of its contemporaries, Ahrefs also offers organic search reports to its users. Here are our favorite 3: 1. 1. The competitive insights from Similarweb are on par with Semrush and SpyFu. It can show you the competition’s organic keywords, backlinks, and pay-per-click campaigns. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. Keywords Explorer helps you determine how hard it would be to rank in the top 10 search results for a given keyword. Therefore, if you want to test an SEO tool before using it, Semrush is a better option than Ahrefs. Ahrefs’ Keywords Explorer. 6. Consumer favorite zillow. However, I suggest you do further keyword research before ruling a competitive niche out entirely. 0 report. MOZ. Luckily, Ahrefs displays metrics about each backlink pointing to your site so you can easily see the highest quality among them — and the lowest. When comparing Moz’s backlink data against Ahrefs’, it’s clear that Moz doesn’t have as much data at all, which makes for less well-informed decisions. Ahrefs Overview. Use the “Traffic share by pages” report in Keywords Explorer . #10: Analyse YOUR Competitors to Find Keyword “Content Gaps”. Semrush also has 102 features and access to its free version, you can also get a free trial of the plan you want before you choose to invest in. Cons. SEO Powersuite is one of those Ahrefs alternatives that give you all the SEO tools you need at a fraction of the cost as that of Ahrefs. 1. 1. 4. It allows you to understand your competitors' strategies and unearth opportunities to outperform them. Ahrefs - All-in-one SEO Competitor Research Tool. Competitive Research. You can even track them! With many great tools for search, we even find great results from Ahrefs which is huge for SEO keyword research. So is tracking its status regularly to keep the inbound reference live. Looking ahead, we can say that this gives it a serious competitive advantage in the SE Ranking vs Ahrefs comparison. Crayon. Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries. You can also use Ahrefs. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and support, and. 1. Ahrefs offers a broad range of features, some of which may require a learning curve to use effectively. Let’s take a closer look at what Ahrefs offers as an SEO tool. Overall, I’d say Ahrefs UI might be easier to understand if you’re new to using SEO software. Google Trends 7. Limited keyword database: Unlike Ahrefs, Mangools is limited only to Google, and its keyword database is not as extensive, especially for long-tail keyword research. Consumer favorite zillow. Analyze your competitors: Take a look at your. 0. 3. Audit Your Website. Competitor research is a crucial SEO pillar that informs your overall SEO. Ahrefs too has a “Paid Search” feature for ad-spying; just like Spyfu. It offers a powerful set of features for finding lucrative keywords and analyzing competitor rankings. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Semrush, an all-in-one SEO software giant, has several different tools to help you conduct keyword research. Ahrefs is an all-in-one research tool that can be used for competitor analysis in search engine optimization and content marketing. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Word count – the number of words in a keyword or phrase. After the analysis is complete, it’s time to move on to step two, competitor keyword research. The backlink checker allows you to see who is linking out to similar sites or. While its interface isn't geared for beginners, it's a solid. Spyfu. By simply plugging the potential site from the HARO query in Site Explorer, you can bring up a quick overview of the site’s metrics, including the Domain Rating (DR) and traffic. To increase its chance of ranking higher in search, you need to build links to it. With its robust backlink analysis, keyword research, and competitor analysis features, Ahrefs helps you uncover new opportunities, track your SEO progress, and outrank your competitors. Search volume – shows you how many times per month, on average, people in a given country search for your target keyword. Click here to start your Ahrefs trial for $7. How to prioritize keywords 6. ”. A competitor SEO analysis is a process of dissecting your rivals’ strategies to reveal their strengths, weaknesses, and opportunities. 1, Ahrefs bot is No. Technical SEO Auditing2. Unfortunately, the actual. Visit Website. Last year we increased organic traffic to our website by 250%. Here’s how: Step #1: Enter Your Keyword and Click “Search”. Competitor research is critical to successful technical SEO, and both Ahrefs and Semrush have different competitor research tools. Semrush is our favorite competitor analysis tool for SEO. This goes above and beyond your usual free audit tools and gives you an incredibly clear picture of your site. Mangools is another one of Ahrefs competitors that’s more focused on keyword research and competitor analysis. Next, head to the Matching terms report. This video shows you how to do basic backlink research using Ahre. Step 1. These are likely your SEO competitors. Market Research; Competitor Analysis. Other important factors to consider when researching alternatives to Ahrefs include reliability and ease of use. It can research and analyze the backlinks, organic search, and paid search. Comparison Tool: Semrush Competitor Analysis. Let’s dive into nine actionable content research tips I’ve learned along the way. ): But if we look at the data from GKP for the same month, it shows a search volume of 33,100: This means that the “GKP/GSC” ratio for this keyword is 1. SEMrush. Agency Analytics. It offers valuable insights into competitor analysis, keyword rankings, and domain overview. If it's your first time using it, then you should know that the SEO software suite specializes in keyword research, competitor analysis, and paid advertising campaign optimization. Less decay this time, but at least we're now dealing with accurate data. This particular site ranks for more than 322,000 keywords, giving you a clear idea of what they’re targeting and where their traffic is coming from. You can select the target keywords based on different search engines, which is a big plus. It is used by customers to spy on the organic and paid search activity of their competitors. Get an Overview of the Seed keyword; Find New Low Competition Keywords for the Seed Keyword; Check existing competition against a Keyword List ( up to 100 at a time) to decide if you should go after the keywords or not; The Semrush. Competitive analysis is a valuable aspect of keyword research tools like Ahrefs and Ubersuggest. On the surface, Serpstat’s SEO research report is exactly the same as Ahrefs and SEMrush. If you like it and you want a paid version, Ubersuggest is still WAY more affordable than Ahrefs. In this video, we give a tutorial that details how to use Ahrefs to understand what your competitors are doing successfully and how you can take this, improv. However, there are many other tools in the search engine optimization industry that do essentially the same thing as Ahrefs, and. Most of the features inside Ahrefs are designed for marketing professionals. The 7 best Ahrefs alternatives – summary. Using Ahrefs, you can view all of the pay-per-click (PPC) keywords your competitor is targeting. Ahrefs provides several reports to help you do backlink analysis. “Moz Link Explorer is our most invaluable tool for conducting SEO competitive research. This tool offers a range of features for digital marketers looking to optimize their SEO efforts. Organic Research is designed to help you discover competitors' best keywords. SEMrush and Ahrefs are the two most popular search engine optimization and digital marketing tools on the internet. Download the free SEO competitor analysis template. SEMrush, SE Ranking, Majestic, Moz, SERPStat, Ubersuggest and Mangools are among the top players in the market that offer an equally good option for SEO professionals. Using Ahrefs, you can view all of the pay-per-click (PPC) keywords your competitor is targeting. We have compiled a list of solutions that reviewers voted as the best overall alternatives and competitors to Ahrefs, including Semrush, SE Ranking, Similarweb, and Serpstat. Semrush, on the other hand, has a free version. Enter the Twitter profile URL of your competitor’s CEO, CMO, or whoever the most prolific marketer is within the company. Not too bad, but not very. Rightly so, you are able to find thousands of amazing keyword ideas and examine their ranking difficulty, and traffic potential, all of this in just one single click. Ahrefs has a comprehensive keyword explorer. Its robust backlink analysis, competitor analysis, and keyword research features make it a favorite among SEO professionals and digital marketers. 2. Breadth. Comprehensive Competitor Research. That’s why traffic potential is a more accurate metric to rely on. Using Ahrefs’ Rank Tracker – Best for long-term monitoring of activity. Seed keywords are words or phrases that you can use as the starting point in a keyword research process to unlock more keywords. Get automated email alerts about your. It has all the key features of Ahrefs including rank tracking, backlink profile analysis, keyword research, site audit, competitor analysis, and SEO reports. 4. It’s much more manageable now. The analysis below reveals a list of ads Asana is running. Their main features include keyword research tools, website audit tools for identifying potential issues with your. S. This is a great way to boost their buzzword profitability. 4. If you have been working with Ahrefs, you would know that the site explorer tool is one of the most used and most comprehensive tools available in its kitty. It provides detailed data on search volume, difficulty, and potential traffic for different keywords and suggestions for related keywords that could be. Keywordtool. Ahrefs – No special discount, but you can get a ~20% discount on an annual subscription. Standard and Advanced profiles come in at $199 and $399 respectively, while Enterprise subscriptions cost $999 per month. This makes Semrush is a better option than Ahrefs if you want to test an SEO tool. See what keywords your competitors rank for in search and how much traffic each keyword brings them. If we want to find keywords phrased as a. I love this tool and. Get startedwith Semrush today. This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. For example, you can use it to analyze a competitor’s site traffic, top content, and backlink profile, and then build your strategy using those insights. Export and add new keywords to your content plus monitor their rankings with our Keyword Rank Tracker. This gives you a clean, strong and ready to build on platform to attack your competitors from. Limited keyword database: Unlike Ahrefs, Mangools is limited only to Google, and its keyword database is not as extensive, especially for long-tail keyword research. Moz vs. Raven. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Examples of these workhorses include Ahrefs, Semrush and Moz Pro. And it ranks number one among Ahrefs alternatives. Ahrefs has powerful tools for competitor analysis. This selection of free SEO tools will help you with various SEO tasks,. 0 report. Ahrefs Keyword Generator is one of the free tools offered by Ahrefs, which is a popular paid service. Crayon is an artificial intelligence tool that can help with both competitor analysis and competitive intelligence. Sleep Foundation didn’t have any data here, so let’s look at another competitor: Sleepopolis. 1. With over a decade of practical experience in SEO and digital marketing, there’s nothing that excites him more than perfectly optimized and scalable processes. Ahrefs: Ahrefs is primarily known for its comprehensive backlink analysis and competitor research capabilities. Backlink anchor text — Analyze anchor texts to see how your competitors optimize their backlink profiles. Competitor Research: Ahrefs vs SEMrush. io. Try Serpstat. He incorporates his commitment to education and love for entrepreneurship into actionable and easy-to-digest tutorials. To add insult to injury, market competitors offer way more results for the same searches. ”. This tool can crawl across the web and amidst tons of data to boost your search engine rankings. Ahrefs has the largest database of search queries globally. Armed with this knowledge, you can reach out to the same authoritative sources and even discover untapped link opportunities to gain a. 4. This data comes from our database of ~500 million keywords (updated monthly). However, Semrush shows a lot more data in its keyword research report, including PPC, making Semrush a more suitable tool for in-depth keyword research. Google AnalyticsCheck Their Organic Search. Semrush – Best Ahrefs alternative overall. Google says that links and content relevance are the top ranking metrics for your site's placement in search results. Ahrefs Support. Ahrefs. You can simply search the domain of your competitor and take an overview of their ad copy, keyword position, and traffic and spend. SimilarWeb. yours. On the other hand, Google Analytics focuses on web traffic analysis and conversion tracking, providing data on user behavior, demographic. This service analyzes business links and domain performance to help clients stand out. ; The Complete SEO Checklist Covers technical SEO, On-page SEO, and keyword research; Keyword Research for SEO Exactly how to do keyword research in 2023. Building and maintaining a strong online presence is challenging, much like growing a healthy plant in a crowded garden. To walk you through this guide, we've put together a free, downloadable template that you can use to perform your own SEO competitor. The analysis below reveals a list of ads Asana is running. Pricing: $99-$999/month Ahrefs is a top pick for SEO competitor analysis tool for several reasons. The next closest competitor (GSC) only had 14% of votes. In this video we continue our journey of competitive research and we look at the Ahrefs software tool. It also lets you check competing domains and pages to identify new opportunities. Their Standard Plan is $29/month and includes unlimited keyword research, competitor analysis, limited rank tracking, 25 AI blog posts per month, and 2 users. With it, you input a link to your competitors’ site, and it gives you data on their DA, Linking Domains, Inbound Links, and the number of keywords ranking in the top 50. Go Ahrefs! Snooping on competitors: While Ahrefs isn’t a tool specifically designed to gather competitive data, it does a rather good job at it. Use anchor text analysis to detect possible negative SEO attacks on your website. Peak behind the curtain to see what growth tactics are working for your competitors. Now, we have one more thing to check: ad spend in Google Search. To use Ahref, you’ll need to create an account first. Brainstorm “seed” keywords. It offers many SEO tools to meet your needs, including link building, keyword research, competitor analysis, rank tracking, and site audits. Semrush for overall functionality. Ahrefs is mostly focused on tracking, monitoring, and research — so it isn’t really a reporting tool, aside from its automated rank tracking updates. This template will also help you create an actionable report. Plus, they can take advantage of competitor insights. Ahrefs is one of the best SEO tools on the market. Ahrefs is one of the best keyword research tools available on the market. It. The competitor analysis tools of Ahrefs includes: Content Gap, Domain Comparison, Competing Pages, Link Intersect, Competing Domains. Ahrefs. Ahrefs’ primary keyword research tool is called Keyword Explorer. In addition to Ahrefs, which is an excellent tool, you can access any of the above. SEMRush is a feature-rich digital marketing toolbox that is undoubtedly the greatest Ahrefs substitute available today. Cancel anytime. To test its accuracy, I measured used the keyword “movies” again and was quite shocked when I saw how inaccurate Mangools was. With its wide range of features and tools, Ahrefs allows you to track your website's organic search traffic, analyze your competitors' strategies, and identify opportunities for improvement. Ahrefs SERP Checker (Free And. You’ll see a list of keywords where your site ranks in the top 20 positions in the SERP (but you can easily expand this in the filters), which means these keywords are attainable. 8,249. See full list on ahrefs. 6 billion web pages. In this video, we give a tutorial that details how to use Ahrefs to understand what your competitors are doing successfully and how you can take this, improv. You can use Ahrefs to track keywords by at a very local level (right down to town or city). You can also opt for the Standard plan at $179/month, Advanced at $399/month, and Agency at $999/month. Keyword Prioritisation (PLUS How to. Ahrefs is one of the most powerful SEO tools on the market. Ubersuggest. Luckily, Ahrefs displays metrics about each backlink pointing to your site so you can easily see the highest quality among them — and the lowest. It is ideal for competitor analysis because it generates detailed reports on your competitors’ link building, paid and organic keywords, and ad marketing activities and strategies. Ahrefs is a great tool for professionals. Gauge the overall health of your site by understanding key metrics like Domain Authority and ranking keywords. A notable one is Ahrefs Webmaster Tools, which allows you to check SEO performance for the sites you own. Ahrefs is an excellent tool for conducting a thorough site analysis and competitor benchmarking on multiple SEO parameters. See all keyword rankings for any website or web page. , with over 1. Offers a comprehensive set of SEO tools, including keyword research, backlink analysis, site audit, competitor analysis, and rank tracking. SpyFu. You’ll also see volume, the competition, and even seasonal trends for each keyword with the help of website analytics. It does this by calculating a Keyword Difficulty score from 1 to 100, with 100 being the hardest. This example takes the Keto Diet niche, as it has growing interest over the years. 4. I’ve tested a few dozen popular free Chrome extensions and included 14 of the most useful ones in this article. It is ideal for competitor analysis because it generates detailed reports on your competitors’ link building, paid and organic keywords, and ad marketing activities and strategies. Sitechecker's backlink tracker accomplishes both tasks. 6. Ahrefs can give you comprehensive and accurate data for your keyword research. Overall, I found Serpstats’s PPC research to be really good. Building and maintaining a strong online presence is challenging, much like growing a healthy plant in a crowded garden. It’s an all-in-one digital marketing platform that comes with dozens of tools for competitor research, SEO, content marketing, PPC, and social media marketing. You can get free access to Ahrefs tools & data by using Ahrefs Webmaster Tools. The New York Post is the top news & media site in the Northeast region of the U. Its most valuable feature is its ability to compare your website’s SEO performance against those of your competitors. Check if referring pages are available in Google index. Ahrefs has two main keyword research tools- Keyword Explorer and organic keywords. Ahrefs is a leading SEO software suite with a robust list of features, including backlink analysis, keyword research and technical SEO audits. S. Are You Looking for Ahrefs vs SEMrush The right set of keywords and SEO tools might be the only difference between your soaring competitor and your stagnant business. SEMrush’s “Guru” package costs $ 199 and offers pervasive features and solutions. Ahrefs isn’t cheap as its Lite plan comes at $99/month. Focuses mostly on link management and metrics; Costs more than other SEO and keyword research tools; Features a short, paid trial period; Ahrefs cost: Ahrefs offers plans from $99-$999 per month. If you pay monthly, Ahrefs ranges from $99 all the way up to $999. Technical SEO Guides. SEMrush. Ahrefs is a tool that can be used for keyword research, link building, and competitor analysis. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs. It comes with a keyword research tool, a backlink analysis tool, and a website analysis tool. How can I use Test Backlinks Ahrefs to outrank my competitors? Test Backlinks Ahrefs allows you to perform competitive analysis by uncovering your competitors’ most valuable backlinks. SEO Tester Online for an all-in-one SEO suite. UberSuggest – Best SimilarWeb alternative FREE. Use the “Traffic share by pages” report in Keywords Explorer . Keyword research is an essential part of any online business, and for that, you will need the best keyword research tool; what’s better than the Keywords Explorer tool of Ahrefs. SEMRush is a digital marketing toolkit brimming with features and is widely regarded as the best Ahrefs alternative available today. Ahrefs is an SEO platform offering a set of tools to grow your search traffic, research your competitors, and monitor your niche. Ahrefs also has a robust competitor analysis tool. 3. Initially, Ubersuggest was completely free, and after a few years, they introduced a paid plan (which is super cost-effective, to be honest). Construct regex. Ahrefs. 1. e. Backlink Checker Tool. Your top competitors: which websites are competing for the same keywords. Ahrefs tends to provide most of its data in graphs and charts, while Moz prefers to use tables in most cases. They are not your. If you like it and you want a paid version, Ubersuggest is still WAY more. SEO PowerSuite – Best value software-based tool. By using Ahrefs to analyze search volume and keyword difficulty, analyze SERP data, use filters and sorting options, and analyze competitor keywords, you can identify the best keywords to target for your. Find plenty of potential keyword opportunities using SEO Competitor Research and Keyword Research tools. 1 Keyword research. Here’s how to find competitor keywords on Ahrefs. It offers features such as keyword research, competitor analysis, backlink tracking, and site auditing. Provides a user-friendly interface and is suitable for both beginners and experienced SEO professionals. Use Google Keyword Planner to cut down your keyword list. 4 billion of those keywords are for the US alone. Download DownloadSo, to help you avoid the traps, I curated a list of my top 6x Semrush alternatives. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and. Some of the main competitors of Ahrefs include SEMrush, Moz, Serpstat, Majestic, SpyFu, Ubersuggest, and Google's suite of SEO tools. Ahrefs Pte. Enter a competitor’s URL and click “ Analyze . It collects all the. Here's a quick Ahrefs tutorial for how I personally do competitor research for SEO. AhrefsStep-by-step to Competitor Research using Ahrefs. At the lowest level, you can look at up to 3 million keywords a day, while you’re limited to around 250,000 per day with Ahrefs . Especially for keyword research, Semrush is great. Here's a quick Ahrefs tutorial for how I personally do competitor research for SEO. 3x. Whether you want to find the best keywords, do a site audit, analyze the SERP or spy on your competitors, Ahrefs is a better SEO tool when compared to Semrush. Here is a quick summary of everything you can do with Ahrefs: Find the keywords that are most profitable for paid as well as organic search. The main tools offered are site explorer, keywords explorer, site audit, rank tracker, and content explorer. Here are our favorite 3: 1. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and support, and. SEMrush is a popular SEO tool that is used to conduct keyword research, competitor analysis, and Google Ad optimization. Even though backlinks tracking is pretty much equal , and Moz has the upper hand when it comes to on-page SEO , it, unfortunately, isn’t enough to sway us in their favor. Get startedwith Semrush today. Advanced Web Ranking for reporting. The top-ranking pages are your competitors.